Fashion Shopping - Then and Now
In some instances you ordered your special outfits from a printed mail order catalogue.
It doesn't seem long enough to have witnessed an astonishing shift in social habits that the Internet has produced. So great is the impact of the Internet, that it is now possible to create an entire business empire dedicated to fashion shopping without the huge costs of having a high street presence, and in a fraction of the time.
Internet fashion shopping is now an everyday occurrence for most of us, so it's hard to believe that it's only fourteen short years ago that the first Internet shopping transaction took place in the US, when a single compact disc was sold online. Sales have rocketed from that single ten or fifteen dollar purchase to this year's estimated sales of over 45 billion pounds in the UK alone. Of that 45 billion pounds a massive proportion of that will be spent fashion shopping.
Quite where that leaves the traditional bricks and mortar stores is anyone's guess. If you're anyone in fashion or fashion retailing, then you're online. Without a web presence you're traditional fashion shopping public will forget you in an instant and they'll spend their hard earned cash elsewhere.
Well to begin with, there is choice like you've never experienced before. If you choose, you can still visit the high street and you can still order from a printed catalogue, but add to the mix the Internet and you have a whole new fashion shopping ballgame.
Even the staid old mail order catalogues have a website now; in fact it's some of the more familiar mail order brands that are leading the way when it comes to website innovation. Online catwalk fashion shows, superior zoom and pan features and a broader range of sizes from petite to plus size, make your familiar old catalogues the first place to start your fashion shopping.
Shopping online is here to stay and with every retailer worth their salt investing in this technology, you can bet your boots there'll be more exciting innovations to follow.
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